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Direct Impact's 2023 HAROLD Intern recaps her experience with the leading grassroots communications agency.

In prioritizing local engagement as part of our respective media strategies, we amplified our messages, connected with communities on a deeper level, and fostered stronger relationships with the constituents we served. Ultimately, this ensured our respective senators were more effective in serving the diverse communities throughout the states they represented on Capitol Hill.

Last week, Direct Impact, BCW, and Prime Policy Group hosted an hour-long discussion panel on creating public affairs programs that move the needle in an increasingly divided—and stagnated—Washington.

The battle is underway over one of Congress’ largest pieces of legislation – the federal farm bill.

When it comes to local campaigns, there is no one-size-fits-all approach. Each market has unique challenges that must be addressed through a tailored strategy. With a network of more than 1,000 communications and political professionals with deep relationships across every media market and political jurisdiction in the country, Direct Impact has been helping companies and organizations tell their unique stories and achieve their objectives for over 30 years.

Danielle Boyd recently joined Direct Impact as an Account Director. She is based in Dallas, Texas, and brings over 10 years of strategic communications experience to the firm. Prior to joining Direct Impact, Danielle worked at NEC Corporation of America with a primary focus on internal communications, developing effective communication strategies to build brand awareness, driving employee engagement, and partnering with local nonprofit organizations for Corporate Social Responsibility (CSR) initiatives.

This July, Stephen Fitzmaurice joined Direct Impact as a Vice President in Washington, D.C. Stephen comes to DI with over twelve years of strategic communications and policy experience that includes working for trade associations in the healthcare and financial services sectors and on Capitol Hill. We caught up with Stephen to learn more about what drives him and how his experiences can help drive success for DI’s clients.

When it comes to executing a successful, localized community engagement program, consider partnering with the experts in grassroots campaigns that reach key stakeholders from local agricultural thought leaders to Members of Congress and beyond.

Direct Impact has recently acquired the talent of Maura Hogan as a Senior Vice President. Previously, Maura worked as Senior Vice President at BCW for over 3 ½ years focusing on corporate reputation, public affairs, and ESG/sustainability until she recently transitioned to the Direct Impact team!

With consumer sentiment linked to brands that demonstrate commitment to sustainability, it’s essential to make sure your company’s own sustainability communications break through the noise.

As experts in local media trends, DI has a front row seat to the evolution underway in markets across the country and what the rise in non-traditional outlets will mean for local news coverage and consumption in the future.

As companies and organizations consider the solutions they want to offer and the best approach toward addressing health disparities, there are several key considerations of which to be mindful of. These include knowing the community and understanding specific barriers impacting access to health care along with speaking in an authentic voice about the issues which matter most.

While our lives are more digital and tech-focused than ever before, innate social, human connections have also never been as important. These connections allow us to contextualize and strengthen the bond between each other and with the communities in which we exist.

While the pandemic has forced all of us into our local places these last few years, we’ve witnessed a paradigm shift over the last decade in how business gets done, how and where policy is made, and where reputations are won or lost.

As we approach Martin Luther King, Jr. Day, one of his quotes has been on the forefront of my mind. “In the end, we will remember not the words of our enemies, but the silence of our friends.” For me, this encompasses much of what it means to be an ally, especially over the past year.

Direct Impact breaks down the results of the election on state legislative chambers in battleground states.