People derive meaning and purpose from their communities. Familiar institutions—family, work, places of worship, schools, community groups—provide the filters through which people view the world. For companies looking to reach the right audiences and inspire action, it’s critical to first understand and integrate with these community dynamics.
Our in-market experts provide firsthand insights and knowledge to our clients while effectively localizing and executing initiatives of all sizes and reach.
We know the most impactful way to do reach people is to already be a member of their community. With the largest grassroots network in the United Sates, our teams—local business owners and community leaders themselves—leverage community relationships and trusted voices to move people through the human experience and towards a purpose.
Have a local issue you need to get ahead of? Looking to engage the right audience in their community? Want to reach consumers and policymakers where they’re at? Direct Impact knows that local matters to you and we can help.