Moving American consumers and policymakers requires a genuine, intentional and inclusive approach rooted in local communications and engagement. Our in-market experts – seasoned, independent local strategists who live and work in their communities – use firsthand market insights and knowledge of local and regional trends to produce creative campaigns that reach,captivate and activate core audiences.
Our in-district efforts influence opinion and public policy and can complement clients’ inside-the-Beltway and city, county, and state lobbying. We can identify and mobilize the right stakeholders at the local and state levels to create a surround-sound echo chamber to ensure our clients’ stories resonate with key audiences who in turn affect change.
Our in-market experts – many of whom include former reporters – have a thorough understanding of their local media landscapes and maintain close relationships with journalists and influencers across every channel. We know how to make an issue or topic relevant in communities and what it takes to secure coverage when and where it's needed most.
As companies increasingly lead with purpose, we build campaigns that demonstrate their commitments, establish credibility and drive favorable brand awareness in every community they touch. Strategic media outreach, executive visibility, thought leadership, internal communications, community events and partnerships are integral to well-rounded campaigns that help companies protect their reputations and proactively engage with stakeholders, media, and consumers in meaningful ways.
We work with our clients to develop forward-thinking crisis mitigation plans that can be activated at a moment’s notice. The escalation from issue to crisis can be immediate, and the path to recovery following a crisis is more complex than ever.
With any successful campaign, it is vital to have the support of trusted, local voices to raise awareness and provide credibility to a cause or issue. We leverage our decades-long expertise in building and managing formal and informal coalitions and partnerships – comprised of a broad range of stakeholders – which are designed to raise awareness and build momentum for a cause or issue.
A holistic grassroots campaign requires a data-informed approach to understand online audiences, how to reach them and what will spur them to action. We use proprietary tools to identify, plan, activate and measure online engagements to complement traditional tactics and effectively move the needle for our clients across digital platforms.
To prepare for community-based engagements, we work with our in-market experts on in-depth market assessments to advise clients how to enter a market,launch a campaign or allocate limited resources. Carefully examining the local media, political, business and community landscapes, policy and regulatory challenges, and consumer sentiment allows us to understand the local environment and critical stakeholders—taking the guesswork out of an in-market strategy.
Now more than ever, it’s important for companies to tailor communications to reach audiences that have not traditionally been heard, seen, represented or engaged. We counsel our clients on how to authentically engage these audiences.
For multi-market roadshows, campaign or product launches, press conferences, factory openings, speaking engagements and town halls, we know how to creatively conceptualize, plan and execute virtual and in-person events. Meticulous preparation and flawless execution are what make our clients’ events successful. From the early planning stages and day-of logistics to media engagement and staffing, we have planned and implemented every type of event for our clients, working with them every step of the way to ensure success.
Have a local issue you need to address? Looking to engage the right audience in key communities?Want to reach consumers and policymakers at a hyper-local level? Direct Impact can help.