Moving American consumers and policy makers requires a genuine, intentional, and inclusive approach rooted in local communications and engagement. We take a community-centric approach to all engagements—nationalizing local activities while localizing national initiatives—meeting people where they’re at to maximize our direct impact in the communities that matter most to our clients.
Preparing for a community-based engagement of any kind and geographic reach, we work with our hyper-local field network to develop in-depth market assessments to inform each of our engagements. Carefully examining the media landscape, policy and regulatory challenges, and consumer sentiment allows us to understand the local environment and critical stakeholders—taking the guesswork out of in-market engagement.
We influence opinion and public policy by identifying and mobilizing the right stakeholders at the local, state, and national levels to create a surround-sound echo chamber where our clients’ story resonates with key audiences who in turn affect change.
An organization’s brand is a promise; its reputation is a promise kept. We help clients navigate the communities in which they do business, help them create a positive environment in which to do business, and stake out thought leadership opportunities that will help protect and advance reputation.
With any successful campaign, it is vital to have the support of trusted, local voices to raise awareness and provide credibility to an issue. We leverage our decades-long expertise in building and managing coalitions – comprised of a broad range of stakeholders – which are designed to raise awareness and build momentum for a cause or issue.
Our strategies and field teams have a thorough understanding of all local media landscapes and come to fruition through maintained close relationships with members of the media. We know how to make an issue or topic locally relevant and what it takes to secure coverage when and where it is needed most.
In an interconnected world, it’s important for companies to tailor communication to reach audiences that have not traditionally been heard, seen, represented, or respected. We counsel our clients on how to genuinely and authentically engage these diverse audiences.
For multi-market roadshows, campaign launches, press conferences, product launches, speaking engagements and town halls, we know how to plan and manage events. The meticulous preparation and flawless execution are what make events successful. From the early planning stages to day-of logistics to media engagement and staffing, we have planned and implemented every type of event for our clients, working with them every step of the way to ensure success.
A holistic grassroots campaign requires data-informed components built upon understanding online audiences, how to reach them and what will spur them to action. Our team of seasoned digital experts uses proprietary tools to identify, plan, activate and measure online engagement to complement traditional tactics and effectively move the needle for our clients across all digital platforms.
Communicating a company’s purpose and vision in local communities can be difficult without the right measured approach. Meeting audiences where they’re at and tailoring campaigns for each opportunity, it crucial for a company’s brand. Executive visibility, employee engagement, internal communications, and thought leadership are integral to a successful well-rounded campaign grounded in local market insights.
Crisis management is no longer a moment in time, managing risk is no longer something that comes solely when there’s a crisis and building a positive reputation is no longer a part-time job. We work together with our clients to develop forward-thinking crisis mitigation plans that can be turned to at a moment’s notice. The escalation from issue to crisis can be immediate—and the path to recovery following a crisis is more complex than ever.
Have a local issue you need to get ahead of? Looking to engage the right audience in their community? Want to reach consumers and policymakers where they’re at? Direct Impact knows that local matters to you and we can help.