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As we approach Martin Luther King, Jr. Day, one of his quotes has been on the forefront of my mind. “In the end, we will remember not the words of our enemies, but the silence of our friends.” For me, this encompasses much of what it means to be an ally, especially over the past year.

Direct Impact breaks down the results of the election on state legislative chambers in battleground states.

With 21 days left in the U.S. election, Sam Myers, President of Direct Impact, a BCW Group company, sat down with four in-market public affairs experts to discuss local sentiment fluctuations in the battleground states of Iowa, Pennsylvania and Florida and compare how Get Out the Vote (GOTV) operations are reaching diverse communities from state to state.

In the current unprecedented landscape, how can brands and companies create authentic, long-lasting connections with their customers without being opportunistic or tone deaf? By going hyper-local, with purpose.