Founded in 1988, Direct Impact and our nationwide network of in-market experts execute state and local strategic communications and public affairs campaigns that reach every community, media market and political jurisdiction in the U.S. Today, we are redefining what it means to engage a community—consumers, policymakers, constituents and organizations alike—through 21st century grassroots and purpose-driven communications.
As she kicks off the second leg of her record-shattering Eras Tour in Japan after making history at the Grammy Awards, we can’t help but recognize and reflect on the extraordinary impact Taylor Swift has not only had on her legions of loyal fans (like us!), but on the local communities that have hosted her historic Eras Tour performances.“Swiftonomics” aren’t only about Swift’s global influence but about the incredible impact she has had on the communities where we live and work. Swift has certainly left a “Blank Space” for local grassroots advocacy that we will attempt to fill in through outlining five key things that likely don’t come to mind while scavenging for the best Eras Tour seats or selecting which album to listen to next:
Earlier this fall, Direct Impact gave a warm welcome to Mary Flury, the newest member of our team! She joins DI as a Senior Vice President and Finance Director, bringing nearly two decades of experience in finance and accounting.We recently sat down with Mary to learn a little more about her and her unique role on the financial side of the business.
This fall, Direct Impact enthusiastically welcomed Julie Rollend to the team as a Senior Vice President. She brings two decades of experience in public relations and corporate communications with a background in consumer, lifestyle, hospitality, and technology. She spent much of her career in the travel and tourism sector where she recently led local campaigns across the United States and Canada for Marriott International.
Have a local issue you need to address? Looking to engage the right audience in key communities?Want to reach consumers and policymakers at a hyper-local level? Direct Impact can help.