Everything We Do is Local.

As the grassroots arm of BCW, Direct Impact provides clients with unique insights and direct access into the communities, relationships and media landscapes that matter most to their business.

Everything We Do Is Local.

Direct Impact provides clients with unique insights and direct access to the communities, relationships, and media landscapes that matter most to their businesses.

Local Matters Everywhere.

Founded in 1988, Direct Impact and our nationwide network of in-market experts execute state and local strategic communications and public affairs campaigns that reach every community, media market and political jurisdiction in the U.S. Today, we are redefining what it means to engage a community—consumers, policymakers, constituents and organizations alike—through 21st century grassroots and purpose-driven communications.

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Local Solutions.

Our national grassroots model—built over 30 years—works from the bottom up to help clients reach and engage with the audiences they care about in targeted, meaningful ways. We use firsthand, hyper-local insights and trends—combined with an “earned-plus” approach—that moves people to take action, support brands, and effect change.

Public Affairs &
Issue Advocacy

Public Relations

Corporate Reputation & Brand Communications

Crisis Communications

Third Party Partnerships & Coalition Building

Digital & Social Strategy

Market Intelligence

Polycultural Communications

Event Management

See Our Services

LOGO
DESIGN

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Local Impact.

See All Work

People derive meaning and purpose from their communities. Familiar institutions—family, work, places of worship, schools, and community groups—provide the filters through which people view the world. For companies looking to reach the right audiences and inspire action, it’s critical to first understand these local community dynamics.

Ford Motor Company

Local Market Emersion

Walgreens

Party in Aisle 5: Walgreens & Birchbox Partnership Launch

WHO WE ARE

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Latest Insights.

Thought Leadership

Direct Impact Spotlight: Mary Flury

November 30, 2023

Earlier this fall, Direct Impact gave a warm welcome to Mary Flury, the newest member of our team! She joins DI as a Senior Vice President and Finance Director, bringing nearly two decades of experience in finance and accounting.We recently sat down with Mary to learn a little more about her and her unique role on the financial side of the business.

Direct Impact Spotlight: Julie Rollend

November 3, 2023

This fall, Direct Impact enthusiastically welcomed Julie Rollend to the team as a Senior Vice President. She brings two decades of experience in public relations and corporate communications with a background in consumer, lifestyle, hospitality, and technology. She spent much of her career in the travel and tourism sector where she recently led local campaigns across the United States and Canada for Marriott International.

State-by-State Snapshot of the ESG Policy Landscape 2023

October 13, 2023

Last fall, BCW and Direct Impact (DI) completed a State-by-State Snapshot of the ESG Policy Landscape following the 2022 midterm elections. Focusing on 22 influential and political “battleground” states, we provided insights and cautious predictions on the direction of environmental, social and governance (ESG) policies over the 2023-2024 legislative session cycle across deep-red places like Florida, deep blue places like California and “purple” states like Pennsylvania.

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Contact Us.

Have a local issue you need to address? Looking to engage the right audience in key communities?Want to reach consumers and policymakers at a hyper-local level? Direct Impact can help.