Everything We Do is Local.

As the grassroots arm of BCW, Direct Impact provides clients with unique insights and direct access into the communities, relationships and media landscapes that matter most to their business.

Everything We Do Is Local.

Direct Impact provides clients with unique insights and direct access to the communities, relationships, and media landscapes that matter most to their businesses.

Local Matters Everywhere.

Founded in 1988, Direct Impact and our nationwide network of in-market experts execute state and local strategic communications and public affairs campaigns that reach every community, media market and political jurisdiction in the U.S. Today, we are redefining what it means to engage a community—consumers, policymakers, constituents and organizations alike—through 21st century grassroots and purpose-driven communications.

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Local Solutions.

Our national grassroots model—built over 30 years—works from the bottom up to help clients reach and engage with the audiences they care about in targeted, meaningful ways. We use firsthand, hyper-local insights and trends—combined with an “earned-plus” approach—that moves people to take action, support brands, and effect change.

Public Affairs &
Issue Advocacy

Public Relations

Corporate Reputation & Brand Communications

Crisis Communications

Third Party Partnerships & Coalition Building

Digital & Social Strategy

Market Intelligence

Polycultural Communications

Event Management

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LOGO
DESIGN

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Local Impact.

See All Work

People derive meaning and purpose from their communities. Familiar institutions—family, work, places of worship, schools, and community groups—provide the filters through which people view the world. For companies looking to reach the right audiences and inspire action, it’s critical to first understand these local community dynamics.

Ford Motor Company

Local Market Emersion

Walgreens

Party in Aisle 5: Walgreens & Birchbox Partnership Launch

WHO WE ARE

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Latest Insights.

Thought Leadership

The Case for Public Affairs Allyship

January 15, 2021

As we approach Martin Luther King, Jr. Day, one of his quotes has been on the forefront of my mind. “In the end, we will remember not the words of our enemies, but the silence of our friends.” For me, this encompasses much of what it means to be an ally, especially over the past year.

Thought Leadership

Election 2020: Predicting the Key Issues From the 2020 Battleground State Chamber Elections

November 6, 2020

Direct Impact breaks down the results of the election on state legislative chambers in battleground states.

Thought Leadership

Webinar: Fresh Insights That Will Determine the Battleground States

October 19, 2020

With 21 days left in the U.S. election, Sam Myers, President of Direct Impact, a BCW Group company, sat down with four in-market public affairs experts to discuss local sentiment fluctuations in the battleground states of Iowa, Pennsylvania and Florida and compare how Get Out the Vote (GOTV) operations are reaching diverse communities from state to state.

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Contact Us.

Have a local issue you need to address? Looking to engage the right audience in key communities?Want to reach consumers and policymakers at a hyper-local level? Direct Impact can help.