Everything We Do is Local.

As the grassroots arm of BCW, Direct Impact provides clients with unique insights and direct access into the communities, relationships and media landscapes that matter most to their business.

Everything We Do Is Local.

Direct Impact provides clients with unique insights and direct access to the communities, relationships, and media landscapes that matter most to their businesses.

Local Matters Everywhere.

Founded in 1988, Direct Impact and our nationwide network of in-market experts execute state and local strategic communications and public affairs campaigns that reach every community, media market and political jurisdiction in the U.S. Today, we are redefining what it means to engage a community—consumers, policymakers, constituents and organizations alike—through 21st century grassroots and purpose-driven communications.

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Local Solutions.

Our national grassroots model—built over 30 years—works from the bottom up to help clients reach and engage with the audiences they care about in targeted, meaningful ways. We use firsthand, hyper-local insights and trends—combined with an “earned-plus” approach—that moves people to take action, support brands, and effect change.

Public Affairs &
Issue Advocacy

Public Relations

Corporate Reputation & Brand Communications

Crisis Communications

Third Party Partnerships & Coalition Building

Digital & Social Strategy

Market Intelligence

Polycultural Communications

Event Management

See Our Services

LOGO
DESIGN

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Local Impact.

See All Work

People derive meaning and purpose from their communities. Familiar institutions—family, work, places of worship, schools, and community groups—provide the filters through which people view the world. For companies looking to reach the right audiences and inspire action, it’s critical to first understand these local community dynamics.

Ford Motor Company

Local Market Emersion

Walgreens

Party in Aisle 5: Walgreens & Birchbox Partnership Launch

WHO WE ARE

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Latest Insights.

Thought Leadership

5 Things I Learned from my HAROLD Internship Experience with Direct Impact

July 27, 2023

Direct Impact's 2023 HAROLD Intern recaps her experience with the leading grassroots communications agency.

Local Matters: Insights from Two Former Capitol Hill Press Secretaries

July 25, 2023

In prioritizing local engagement as part of our respective media strategies, we amplified our messages, connected with communities on a deeper level, and fostered stronger relationships with the constituents we served. Ultimately, this ensured our respective senators were more effective in serving the diverse communities throughout the states they represented on Capitol Hill.

Thought Leadership

Rethinking the National-Local Divide in Public Affairs: New Approaches for Successful Grassroots Advocacy

May 18, 2023

Last week, Direct Impact, BCW, and Prime Policy Group hosted an hour-long discussion panel on creating public affairs programs that move the needle in an increasingly divided—and stagnated—Washington.

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Contact Us.

Have a local issue you need to address? Looking to engage the right audience in key communities?Want to reach consumers and policymakers at a hyper-local level? Direct Impact can help.