Everything We Do is Local.

As the grassroots arm of BCW, Direct Impact provides clients with unique insights and direct access into the communities, relationships and media landscapes that matter most to their business.

Everything We Do Is Local.

Direct Impact provides clients with unique insights and direct access to the communities, relationships, and media landscapes that matter most to their businesses.

Local Matters Everywhere.

Founded in 1988, Direct Impact and our nationwide network of in-market experts execute state and local strategic communications and public affairs campaigns that reach every community, media market and political jurisdiction in the U.S. Today, we are redefining what it means to engage a community—consumers, policymakers, constituents and organizations alike—through 21st century grassroots and purpose-driven communications.

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Local Solutions.

Our national grassroots model—built over 30 years—works from the bottom up to help clients reach and engage with the audiences they care about in targeted, meaningful ways. We use firsthand, hyper-local insights and trends—combined with an “earned-plus” approach—that moves people to take action, support brands, and effect change.

Public Affairs &
Issue Advocacy

Public Relations

Corporate Reputation & Brand Communications

Crisis Communications

Third Party Partnerships & Coalition Building

Digital & Social Strategy

Market Intelligence

Polycultural Communications

Event Management

See Our Services

LOGO
DESIGN

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Local Impact.

See All Work

People derive meaning and purpose from their communities. Familiar institutions—family, work, places of worship, schools, and community groups—provide the filters through which people view the world. For companies looking to reach the right audiences and inspire action, it’s critical to first understand these local community dynamics.

Ford Motor Company

Local Market Emersion

Walgreens

Party in Aisle 5: Walgreens & Birchbox Partnership Launch

WHO WE ARE

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Latest Insights.

Thought Leadership

Direct Impact Spotlight: Maura Hogan

June 7, 2022

Direct Impact has recently acquired the talent of Maura Hogan as a Senior Vice President. Previously, Maura worked as Senior Vice President at BCW for over 3 ½ years focusing on corporate reputation, public affairs, and ESG/sustainability until she recently transitioned to the Direct Impact team!

Press Release

Direct Impact Takes Home 2022 North American SABRE Award

May 6, 2022

Direct Impact (DI), the nation’s leading grassroots firm and a member of the BCW Group of companies, today announced it won a 2022 North American SABRE Award. In collaboration with its client, the Society of NeuroInterventional Surgery (SNIS), DI won an award in the Best in Healthcare: Healthcare Providers category for the “Get Ahead of Stroke” public affairs and advocacy campaign.

Thought Leadership

With Consumers Prioritizing Sustainability, Highlight Your Corporate Environmental Efforts When and Where it Matters Most

April 28, 2022

With consumer sentiment linked to brands that demonstrate commitment to sustainability, it’s essential to make sure your company’s own sustainability communications break through the noise.

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Contact Us.

Have a local issue you need to address? Looking to engage the right audience in key communities?Want to reach consumers and policymakers at a hyper-local level? Direct Impact can help.