Founded in 1988, Direct Impact and our nationwide network of in-market experts execute state and local strategic communications and public affairs campaigns that reach every community, media market and political jurisdiction in the U.S. Today, we are redefining what it means to engage a community—consumers, policymakers, constituents and organizations alike—through 21st century grassroots and purpose-driven communications.
People derive meaning and purpose from their communities. Familiar institutions—family, work, places of worship, schools, and community groups—provide the filters through which people view the world. For companies looking to reach the right audiences and inspire action, it’s critical to first understand these local community dynamics.
Last week, Direct Impact, BCW, and Prime Policy Group hosted an hour-long discussion panel on creating public affairs programs that move the needle in an increasingly divided—and stagnated—Washington.
The battle is underway over one of Congress’ largest pieces of legislation – the federal farm bill.
When it comes to local campaigns, there is no one-size-fits-all approach. Each market has unique challenges that must be addressed through a tailored strategy. With a network of more than 1,000 communications and political professionals with deep relationships across every media market and political jurisdiction in the country, Direct Impact has been helping companies and organizations tell their unique stories and achieve their objectives for over 30 years.
Have a local issue you need to address? Looking to engage the right audience in key communities?Want to reach consumers and policymakers at a hyper-local level? Direct Impact can help.