Party in Aisle 5: Walgreens & Birchbox Partnership Launch
Situation
For the launch of a new in-store retail experience with Birchbox, we partnered with Walgreens to conceptualize and execute a multi-market event series to position Walgreens as a beloved beauty destination with prestige offerings.
Solution
Direct Impact’s media interviews coincided with highly curated launch events for media, industry VIPs, and social media influencers in NYC and Chicago. These events included behind-the-scenes access for top-tier editors and journalists on the new partnership and helped reinvigorate the Walgreens retail experience among key influencers.
Success
- 50+ articles generated from publications like Forbes, WWD and Business Insider
- 450M+ media impressions and 570,000 impressions across social
Contact Us.
Have a local issue you need to address? Looking to engage the right audience in key communities?Want to reach consumers and policymakers at a hyper-local level? Direct Impact can help.
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