Everything We Do is Local.

As the grassroots arm of BCW, Direct Impact provides clients with unique insights and direct access into the communities, relationships and media landscapes that matter most to their business.

Everything We Do Is Local.

Direct Impact provides clients with unique insights and direct access to the communities, relationships, and media landscapes that matter most to their businesses.

Local Matters Everywhere.

Founded in 1988, Direct Impact and our nationwide network of in-market experts execute state and local strategic communications and public affairs campaigns that reach every community, media market and political jurisdiction in the U.S. Today, we are redefining what it means to engage a community—consumers, policymakers, constituents and organizations alike—through 21st century grassroots and purpose-driven communications.

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Local Solutions.

Our national grassroots model—built over 30 years—works from the bottom up to help clients reach and engage with the audiences they care about in targeted, meaningful ways. We use firsthand, hyper-local insights and trends—combined with an “earned-plus” approach—that moves people to take action, support brands, and effect change.

Public Affairs &
Issue Advocacy

Public Relations

Corporate Reputation & Brand Communications

Crisis Communications

Third Party Partnerships & Coalition Building

Digital & Social Strategy

Market Intelligence

Polycultural Communications

Event Management

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LOGO
DESIGN

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Local Impact.

See All Work

People derive meaning and purpose from their communities. Familiar institutions—family, work, places of worship, schools, and community groups—provide the filters through which people view the world. For companies looking to reach the right audiences and inspire action, it’s critical to first understand these local community dynamics.

Ford Motor Company

Local Market Emersion

Walgreens

Party in Aisle 5: Walgreens & Birchbox Partnership Launch

WHO WE ARE

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Latest Insights.

Thought Leadership

Amid higher trust in local news, Gannett and McClatchy choose to stop publishing content from the Associated Press

March 20, 2024

The recent news about both Gannett and McClatchy ending publication of content from the Associated Press before the end of this month, sent shockwaves across the media landscape. They represent two of the largest U.S. newspaper chains and publishers of more than 230 local newspapers combined, and for Gannett, this ends a 100-year partnership with the AP.

Thought Leadership

Lessons From Women Leaders During Women's History Month

March 19, 2024

As we celebrate Women's History Month in March and appreciate the women throughout history that have made important strides forward, we are also honoring the women of Direct Impact that make a difference for our team each and every day. We connected with five of them to get their thoughts and advice.

Thought Leadership

Preparing for the Fast Break to the next “Super Tuesday” in November

March 14, 2024

In more ways than one, March Madness is here! As college basketball fans finalize their brackets, political observers, strategists and pollsters are gearing up for the next “Super Tuesday” on November 5th – and the likely re-match between President Joe Biden and former President Donald Trump.

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Contact Us.

Have a local issue you need to address? Looking to engage the right audience in key communities?Want to reach consumers and policymakers at a hyper-local level? Direct Impact can help.