1) We are in every community, media market and political jurisdiction across the U.S. and Canada
Our national grassroots structure – designed after those used in political campaigns – provides our clients flexible and responsive coverage. Our field teams include former elected officials and political campaign operatives, marketing and branding professionals, and members of the media. Their goal is to harness the power of each community to build meaningful constituencies that, when mobilized, have a lasting impact.
2) We are equal parts policy, issue and consumer focused
While our history is grounded in the public affairs arena, that is not all that we do. Our work also encompasses brand development, public education and influencer engagement campaigns for Fortune 50 companies. We find that while grassroots communications was traditionally a tool to influence issues or policies, it has proven to be equally as effective in establishing brand loyalty.
3) We are in the business of moving people towards a purpose
While our field teams work industriously to inspire genuine local advocacy, the concept of community is not confined to a zip code. We use online data and tools with advanced targeting capabilities to analyze and exponentially grow the power of local online. Marrying local insights from our network with digital tools gives us the unparalleled ability to inspire and activate.
4) We are Burson Cohn & Wolfe’s (BCW) integrated grassroots public affairs agency and work closely with sister agencies across the WPP network of companies
Grassroots campaigns are sometimes the silver bullet for clients, and sometimes they are instrumental facets of much broader efforts. We regularly collaborate with Burson Cohn & Wolfe (BCW) and other communications agencies on comprehensive programs that encapsulate national public relations, crisis management and marketing endeavors to provide a local edge.
5) We defined and built the grassroots agency model
Direct Impact has been at the forefront of the grassroots communications industry for nearly 30 years. We have played a role in many policy debates and complicated community-based challenges for clients. Every town, constituency and community group is unique, with distinct motivating factors that only a hyper-local campaign can address. This is our sweet spot – making issues relevant, timely and accessible to the people who are most compelled to care.