For years, national narratives have dominated and overshadowed local agendas. Now, though, local governments are calling the shots that will have far-reaching ramifications for Americans, from re-opening their economies amid the coronavirus pandemic, to reforming police departments and responding to protests. The power lies in grassroots momentum, applying pressure to leaders who are close enough to feel it.
– Kim Hart, Axios
The World Has Changed
Just as we saw after the great recession, we are now experiencing the beginning of a paradigm shift in how business gets done, how and where policy is made, and where reputations are won or lost. And it’s at the local level.
Influence public perception, regulations and policy by identifying and mobilizing the right spheres of influence.
Navigate fluctuating environments to mitigate risk and maximize return on your reputation capital.
Engage consumers to drive communications that resonate and positively impact your bottom line.