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Frank Lentini
Senior Vice President

Frank Lentini is a senior vice president at Direct Impact based in New York. He has over a decade of experience leading communications and marketing programs for financial services firms, consultancies, and global brands. Frank has deep experience in institutional investing, supply chains, insurance, wealth and asset management, and management consulting. Frank leads national teams of local media specialists to generate business for clients, help firms address and influence regional constituencies, and drive media coverage. Prior to working at Direct Impact, Frank led teams on behalf of Edelman’s financial services clients. Programs included reframing UBS’s approach to launching marquee reports, developing a new leadership platform for BlackRock executives, and reaching mainstream investors via digital communications for Invesco.

Frank holds a B.A. in communications and media studies from Fordham University. He lives in Brooklyn.

Hometown Newspaper: Staten Island Advance

Frank Lentini
Senior Vice President

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