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Why Direct Impact?

Over the years, the term grassroots has come to mean different things to different people. In media coverage, grassroots is often an abstract concept used without context or explanation. In political and public relations circles, grassroots has evolved into a popular buzz word, with many companies claiming to "do" grassroots. But at Direct Impact, grassroots is more than a concept or a buzz word. For the past two decades, we have specialized in grassroots communications, activating campaigns at a local level and bringing innovation and success to clients—large and small—across the country.

We are consistently chosen to help execute clients' most important grassroots efforts because:

  • As clients increasingly realize they need grassroots, Direct Impact provides customized strategies and answers for their most pressing grassroots challenges.
  • Direct Impact offers clients a single point of contact and a centrally managed, dedicated team of seasoned grassroots professionals for every program.
  • At Direct Impact, we know the value of grassroots communications as a stand-alone asset or as a strategy to support our clients' broader objectives. Whether working directly for the client or in partnership with agencies and outside counsel, we meet and exceed expectations.
  • Direct Impact has an unrivaled commitment to excellence and a history of success. We combine proven practices with innovative thinking to deliver the most effective grassroots campaigns for our clients.