Direct Impact announced today the appointment of Andrew Cumpsty as Managing Director of its newly opened London office.
Cumpsty is a senior corporate media and external affairs leader with more than 18 years of experience, throughout which he has led corporate and public affairs for global brands including McDonald’s, mobile network Hutchison 3G, Ericsson and global human resources consulting group Penna. In addition to these key roles, he has also served as a Senior Policy Advisor at Fleishman-Hillard, where he advised CEOs and senior directors of international and UK organizations on all aspects of policy, media, politics, international affairs, media and public relations.
Cumpsty’s political and commercial experience is built on notable successes as a former Leader of Reading Council and a founder and Chairman of the Enterprise Forum, which plays an important role in keeping leaders of UK industry abreast of Conservative Party thinking.
“As Direct Impact continues to experience strong growth within the U.S., we see expansion into the UK market as the clear next step,” said Nicole Cornish, president of Direct Impact. “We know that Andrew is the right person to lead this new offering and introduce Direct Impact to businesses and corporations across the UK.”
Cumpsty said: “I’m delighted to be leading this new chapter for Direct Impact in the UK, which meets a growing need to engage with communities at the most local level across the whole country. It presents an exciting business opportunity and adds to Burson-Marsteller’s unrivalled communications offering in the UK.”
Cumpsty graduated from Bradford University with a Bachelor of Science in Business Studies. He holds Advanced Certification from the Royal Institute of Public Health and Advanced Certification from the Certified Institution of Environmental Health Officers.