Alissa Hinkson and Michael Fleischer join team as client and new business leaders

Direct Impact announced today the addition of Alissa Hinkson and Michael Fleischer as vice presidents.

Hinkson joins DI from Rational 360, a Washington, D.C.-based communications and public affairs firm, where she served as vice president and campaign lead for clients including Peter G. Peterson Foundation, Pfizer and the Personal Care Products Council, among many others. She brings to DI extensive experience in strategic branding, media relations, message development, product positioning and crisis management in addition to grassroots program development and execution.

Fleischer comes to Direct Impact from Lighthouse Consulting Group, LLC, a government affairs and management consulting firm with distinct expertise in the fields of energy and the environment. Here Fleischer served as vice president, specializing in the design and implementation of lobbying and advocacy campaigns at the federal and state level for clients including AES Corp., Alliance Pipeline and the Environmental Defense Fund, among others. He brings more than 15 years of experience in legislative and regulatory communications to DI, specifically in energy, environment, transportation and financial services.

“Alissa and Michael will be tremendous assets to DI, providing dedicated management for some of our most integral accounts while also bringing fresh perspective to our grassroots team,” said Nicole Cornish, CEO of Direct Impact. “We are thrilled to head into 2012 with strong new faces as part of our leadership.”

A former senior aide at Frank Luntz’s message research firm, Maslansky Strategic Research, Hinkson worked with Disney to develop its corporate responsibility platform, targeted a philanthropic focus for Proctor & Gamble, developed language and training for customer outreach at Citigroup and UBS, and identified corporate partnership strategies for the United Nations Foundation, the Nike Foundation and for Conservation International. Previously, Hinkson edited fiction and non-fiction trade books for HarperCollins Imprint.

Prior to his work at Lighthouse, Fleischer served as principal staffer to a number of corporate and non-profit clients including JP Morgan Chase Card Services, Consumers United for Rail Equity (CURE) and the Committee for Economic Development (CED). He also worked on the political desk at the Washington Post.

Nicole Cornish

Nicole Cornish oversees day-to-day operations, manages the new business development process, leads key client accounts and serves as primary liaison for DI’s national grassroots field network.

Nicole joined the DI team in 2003, providing client leader services for some of the company’s highest profile clientele including Pfizer, Merck, Ford Motor Company and various trade associations and industry coalitions. Since joining DI, Nicole has focused on targeting audiences through community-based organization outreach, developing relationships with influential opinion leaders and mobilizing local stakeholders to deliver an issue, brand or company key message. Previously, Nicole served as president of Direct Impact.

Before joining Direct Impact, Nicole worked in Burson-Marsteller’s San Diego office, where she served as brand practice manager for the Sony Electronics Corporation-West Coast account. Previously, she worked for Edelman-New York as a technology practice account supervisor for Fuji Photo Film, U.S.A., managing several digital imaging product launch activities, Internet campaign initiatives and the promotion of corporate milestones. In both these positions, her responsibilities included long- and short-term communications program development and special event planning.

Randy Bumps

As executive vice president, Randy Bumps brings expertise in corporate communications, business development, government relations and grassroots efforts to his role at Direct Impact. With more than 15 years of experience in state and federal political, elected and government affairs positions, Randy has significant leadership experience in developing and executing electoral and legislative strategies, as well as a considerable background in grassroots mobilization across many states in the country.

Prior to joining DI, Randy served as the chief political strategist for the National Republican Senatorial Committee’s (NRSC) Independent Expenditure Unit. Previously, he served as the NRSC Political Director where he provided strategic political counsel to the Chairman of the Committee, incumbent Senators and their staff, and Republican candidates for the U.S. Senate. He maintains relationships with a broad network of federal and state political and policy leaders across a number of states.

His previous political experience also includes work as the northeast Regional Political Director for the Republican National Committee (RNC), where he oversaw all RNC field operations in New England, New Jersey and New York; Chairman of the Maine Republican party; Executive Director of the Bush/Cheney ’04 campaign in Maine; and State Director and Deputy Campaign Manager to U.S. Senator Susan Collins.

From 1996-2002, Bumps served as a Member of the Maine House of Representatives representing Albion, China, Benton and Unity Plantation.

Randy holds a Bachelor of Arts degree in Political Science from Bates College. He also spent a semester of study at The American University in Washington, D.C.

Connie Partoyan

Bringing more than 15 years experience managing public relations, marketing and political campaigns across multiple media markets, Connie Partoyan joined DI in 2009. Connie is leading an integrated legislative campaign for one of DI and Burson-Marsteller’s largest clients. In addition, she serves as a senior leader on DI’s new business development team and provides media and campaign strategy for its existing clientele.

Connie has extensive experience in managing communications, building grassroots coalitions and providing strategic counsel for senior executives and Members of Congress. This experience has served her well in both the private and public sectors.

Before joining DI, Connie served four years as chief of staff for Congresswoman Cathy McMorris Rodgers (R-WA) where she managed the four offices and oversaw the Congresswoman’s communications operation. In her role Connie helped position the Congresswoman as a leader in the Republican Conference and managed her election into House Republican Leadership. Connie also served as administrative assistant and press secretary for Congressman Rick White (R-WA) who founded the Congressional Internet Caucus and as Deputy Press Secretary to Senator Slade Gorton (R-WA). She was Counselor and Senior Advisor for the Department of Commerce’s Technology Administration, where she helped promote the Administration’s technology agenda.

Her work in the private sector includes positions as government affairs counselor for Preston Gates Ellis & Rouvelas Meeds, where she worked on health IT, broadband, natural resources and a number of other issues; as executive vice president and chief operating officer for TechNet, she developed the long-term political, policy and growth strategy for the organization; and as director of communications for the Information Technology Industry Council, where she worked to enhance the public policy agenda of the technology trade association representing 28 of the largest IT companies.

Connie graduated from the University of Puget Sound in Tacoma, WA with a B.A. in business administration.

Andrew Cumpsty

Andrew Cumpsty is a managing director in the London office, where he works with DI’s network of field teams across the United Kingdom to provide clients with seamless yet locally driven public relations and stakeholder engagement uniquely tailored to speak to different communities.

Cumpsty is a senior corporate media and external affairs leader with more than 18 years of experience, throughout which he has led corporate and public affairs for global brands including McDonald’s, mobile network Hutchison 3G, Ericsson and global human resources consulting group Penna. His political and commercial experience is built on notable successes as a former Leader of Reading Council, and as founder and Chairman of the Enterprise Forum which plays an important role in keeping industry abreast with Conservative Party thinking. He also served as a senior policy advisor at Fleishman-Hillard where he advised CEOs and senior directors of international and UK organizations on all aspects of policy, politics, international affairs, media and public relations.

Cumpsty graduated from Bradford University with a Bachelor of Science in Business Studies. He holds Advanced Certification from the Royal Institute of Public Health and Advanced Certification from the Certified Institution of Environmental Health Officers.

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Direct Impact Names Andrew Cumpsty as Managing Director of London Office

Direct Impact announced today the appointment of Andrew Cumpsty as Managing Director of its newly opened London office.

Cumpsty is a senior corporate media and external affairs leader with more than 18 years of experience, throughout which he has led corporate and public affairs for global brands including McDonald’s, mobile network Hutchison 3G, Ericsson and global human resources consulting group Penna. In addition to these key roles, he has also served as a Senior Policy Advisor at Fleishman-Hillard, where he advised CEOs and senior directors of international and UK organizations on all aspects of policy, media, politics, international affairs, media and public relations.

Cumpsty’s political and commercial experience is built on notable successes as a former Leader of Reading Council and a founder and Chairman of the Enterprise Forum, which plays an important role in keeping leaders of UK industry abreast of Conservative Party thinking.

“As Direct Impact continues to experience strong growth within the U.S., we see expansion into the UK market as the clear next step,” said Nicole Cornish, president of Direct Impact. “We know that Andrew is the right person to lead this new offering and introduce Direct Impact to businesses and corporations across the UK.”

Cumpsty said: “I’m delighted to be leading this new chapter for Direct Impact in the UK, which meets a growing need to engage with communities at the most local level across the whole country. It presents an exciting business opportunity and adds to Burson-Marsteller’s unrivalled communications offering in the UK.”

Cumpsty graduated from Bradford University with a Bachelor of Science in Business Studies. He holds Advanced Certification from the Royal Institute of Public Health and Advanced Certification from the Certified Institution of Environmental Health Officers.

Nicole Cornish Appointed CEO of Direct Impact

Direct Impact announced Thursday that Nicole Cornish has been appointed CEO. Cornish previously served as President of the firm and has been with Direct Impact since 2003. Former Direct Impact CEO Dave DenHerder has been named the United States CEO of Burson-Marsteller. DI is a wholly owned subsidiary of Burson-Marsteller and a member of the WPP family.

“Nicole has been a natural leader of the Direct Impact team since her arrival eight years ago. Her strategic, hands-on approach and her dedication to client service truly embody the DI brand,” said Dave DenHerder.  “She has played a pivotal role in positioning the firm as a leader in the communications space, and I am confident that, under her leadership, DI will continue to grow and exceed client expectations.”

Cornish will have an expanded role in providing strategic oversight of the firm and developing new business and client programs. Before joining Direct Impact, Nicole worked in Burson-Marsteller’s San Diego office, where she served as brand practice manager for the Sony Electronics Corporation-West Coast account. Previously, she worked for Edelman-New York as a technology practice account supervisor for Fuji Photo Film, U.S.A., managing several digital imaging product launch activities, Internet campaign initiatives and the promotion of corporate milestones.

“Dave’s appointment to U.S. CEO at Burson-Marsteller is a natural progression given the leadership he has demonstrated at DI,” said Nicole Cornish. “As a result of Dave’s entrepreneurial spirit, commitment to excellence, and personalized approach to client relationships, Direct Impact has seen tremendous growth in the last few years and is now the strongest worldwide unit of Burson-Marsteller. We know that Dave’s leadership at Burson Marsteller will no doubt have a fresh and lasting impact on the PR industry.”

DenHerder has been the CEO of Direct Impact, Burson-Marsteller’s grassroots public affairs and corporate reputation subsidiary, since 2007 after joining the firm in 2005 as COO. He also served as the Ford Motor Company global client lead for WPP.

Program Manager/Senior Program Manager

Direct Impact is seeking a manager level candidate with a strong understanding of public relations, public policy or political communications. Ideal candidates will have experience with corporate branding and consumer products as well as expertise with public education and/or advocacy campaigns. Candidates must have strong writing skills, project and account management skills and the ability to serve as the front-line manager and client relationship manager for large accounts.

The candidate will oversee planning and execution of multi-market client programs and will be responsible for making significant contributions to strategic direction for a client.

Primary Responsibilities include:

  • Supervise external field operatives on a project basis.
  • Provide counsel, strategy and direction of accounts.
  • Provide ideas to clients to maximize campaign results and/or anticipate issues.
  • Manage project profitability and financial aspects of accounts.
  • Develop grassroots communications plans for clients.
  • Assist with developing and pitching new business opportunities for Direct Impact

Ideal candidates will have at least 5 years of experience in public relations, public education or other related communications field.  Public relations agency, hill/political or other client-facing experience preferred.

Additional Qualifications:

  • Experience drafting press releases, media advisories and other press materials
  • Skilled at developing and delivering presentations and pitches for clients and prospective clients.
  • Ability to think creatively.
  • Ability to work on multiple projects simultaneously

Directly Impacting the Supercommittee

At Direct Impact we understand all politics are local and for more than twenty years we have been a leader in running localized legislative and public affairs campaigns.

As organizations confront how best to impact Members of the Joint Committee on Deficit Reduction, a localized grassroots approach in key states will be an integral part of any advocacy strategy. Our nationwide network of political field operatives is particularly strong and deep in those states represented by the supercommittee Members. Below is a just a sample of the types of operatives who are part of our 50-state field network.

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Texas – Rep. Jeb Hensarling (R), Co-Chair

DI Team: Statewide grassroots leader for the Bush-Cheney 2000 campaign; the former finance director for the Republican National Committee (RNC) and Republican Party of Texas.

Washington – Sen. Patty Murray (D), Co-Chair

DI Team: More than 20 years political experience as lead strategist for numerous state and national candidates who is also a veteran of two presidential campaigns and a former Regional Political Director for a national political party.

Montana – Sen. Max Baucus (D)

DI Team: A 16-year veteran reporter, correspondent and editor with The Associated Press, and one of the most well‐known political consultants in the Pacific Northwest.

California – Rep. Xavier Becerra (D)

DI Team: One of Top 100 California Political Power Brokers and 100 Most Influential Hispanics, and a public affairs and political professional with experience in some of the most targeted and expensive legislative races in California history.

Michigan – Rep. Dave Camp (R) and Rep. Fred Upton (R)

DI Team: Former director of communications and press secretary to Michigan Gov. John Engler and spokesman for the Bush-Cheney campaign in Michigan.

South Carolina – Rep. James Clyburn (D)

Charleston based public affairs team with campaign experience in multiple presidential and other federal races. Broad leadership in statewide community and national service organizations.

Massachusetts – Sen. John Kerry (D)

DI Team: Founder and author of several well-read Massachusetts political blogs, former press secretary to Senator Edward M. Kennedy, and a press strategist and media and event coordinator for numerous state and federal political campaigns.

Arizona – Sen. Jon Kyl (R)

DI Team: One of the most successful political operatives in Arizona who has run successful campaigns at the state and federal levels, and a manager and advisor to high-profile local issue campaigns.

Ohio – Sen. Rob Portman (R)

DI Team: A presidential campaign veteran for Bush-Cheney ’04, former media and communications director for The Buckeye Institute, and a seasoned government affairs professional with experience and relationships in the state legislature.

Pennsylvania – Sen. Pat Toomey (R)

DI Team: The longest serving Chairman of Pennsylvania’s Republican Party and one of the fifty most politically powerful Pennsylvanians who is a regular political commentator on national and local news programs.

Maryland – Rep. Chris Van Hollen (D)

DI Team: Former President of the Montgomery County Chamber of Commerce and former Executive Director of the Maryland Democratic Party who boasts relationships with federal and state elected officials.