DI Named a PRWeek Finalist for Excellence and Innovation

PRWeek, the preeminent resource for public relations professionals, has named Direct Impact as one of its 2009 finalists for excellence and innovation in public relations for two of its clients; Ford Motor Company and the Federal Communications Commission (FCC).

Ford

The Direct Impact-led WPP program for Ford Motor Company received two honors; in addition to being a finalist for the coveted Corporate Branding Campaign of the Year award, it was also nominated in the Best Use of Social Media/Digital category. This is a great culmination of the hard work and impressive strides on Ford’s behalf, which also received PRWeek consideration for its in-house public relations, including PR Professional of the Year and overall In-House PR Team of the Year.

FCC

Additionally, DI’s joint program with parent company Burson-Marsteller for the Federal Communications Commission (FCC) yielded accolades in the Multicultural Marketing Campaign of the Year category. The rapid turnaround and impressive outreach generated great results for the FCC, making the transition from analog to digital a relatively smooth one in a number of high-risk markets.

Award winners will be announced March 11, 2010. For more information please visit the PRWeek website at www.prweekus.com.