Jeff Cohen

Executive Vice President

Jeff Cohen is an Executive Vice President for Direct Impact, providing senior strategic counsel for clients and serving as a leader on the firm’s business development team. Cohen has nearly two decades of communications experience in the private and public sectors, and on political campaigns.

Before joining Direct Impact, Cohen was Chief of Staff and Communications Director for Congressman Connie Mack IV (R-FL), where he served as the Congressman’s senior political, communications and policy advisor, and oversaw all office operations. He also served as Campaign Manager for Mack’s first campaign for Congress in 2004, and his successful re-election bids in 2006 and 2008.

Before launching Mack’s 2004 campaign, Cohen worked in a variety of public relations and management positions, including as Director of Marketing for a fabless semiconductor start-up company; Vice President/Group Manager of Ketchum Public Relations; Director of Strategic Communications for Infotech Strategies; and, Public Relations Manager for a wireless telecommunications industry trade association. Cohen also served as Press Secretary to former U.S. Senator Connie Mack III (R-FL) and as Executive Director (Florida) for the Dole/Kemp presidential campaign in 1996.