Heidi Lifson

Vice President

Heidi Lifson joined Direct Impact in 2000, bringing several years of experience in project management from her work supervising living arrangements for developmentally disabled individuals. As vice president, Lifson is responsible for identifying new business opportunities within the government and overseeing existing government programs, including the day-to-day management of the two task orders for the U.S. Treasury educational outreach program. 

During her time at Direct Impact, Lifson has worked on a wide variety of projects, ranging from educating senior citizens about their Medicare choices and working with physicians to prevent legislation regarding medical malpractice, to assisting retailers in obtaining the Sacagawea golden dollar coin. For each program, Lifson oversaw all components of outreach and reporting, including data cleansing, database programming, recruiter training, direct mail and fax production, response management, progress tracking, troubleshooting and reporting final results.

Lifson received a Master’s degree in public administration from George Mason University and a B.S. in human services from the University of Hartford.